Brandfield Group

Building personal & home care brands for European retail

Private labels developed with a clear retail-first strategy across Europe.

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About Brandfield Group

Brandfield Group is a holding structure focused on private label growth. We combine strategic brand building with practical retail execution, helping partners launch and scale relevant products across European channels.

Our Brands

Lioré logo
Personal Care

Lioré

Personal care with an affordable luxury signature and shelf-ready identity.

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It's Clean logo
Home Care

It's Clean

Reliable home care range designed for performance, trust and compliance.

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What we do

Brand strategy

Positioning, assortment architecture and retail-focused brand propositions.

Product development

Concept-to-shelf product development with structured milestones and quality control.

Compliance & documentation

Regulatory compliance and technical documentation aligned with EU market requirements.

Distribution readiness

Retail onboarding, claim consistency and scalable market launch planning.